Registration begins at: 11:45 am EST (lunch provided with registration)  |   Progam begins promptly at 12 PM

Speaker: Calvin Clark, NC Media Group

 Learn how to use Google Analytics 4 to understand where your website traffic comes from, how visitors interact with your site, and which marketing efforts are driving results.

Attendees will leave with practical insights they can use to make smarter website, advertising, and budget decisions.  

Key Takeaways:

Understand the most important GA4 metrics and what they mean

Identify which marketing channels are driving website traffic

Track valuable actions such as calls, form submissions, and purchases

Use website data to make smarter marketing and budget decisions.